SubTo vs TTP (Talk To People): reported cost, size and what's included (2026)
An even-handed, sourced comparison. Neither program is affiliated with REI Boss.
| SubTo | TTP (Talk To People) | |
|---|---|---|
| Run by | Pace Morby | Brent Daniels |
| Type | coaching program | coaching program |
| Reported price | Sources conflict: Accelerator $9,800 (or $2,450/mo x 4), Executive $11,800, Master $15,800, Elite $18,800 (Real Estate Bees, Apr 20, 2026) vs a $7,800 to $19,000 range (Ark7, Sep 11, 2026). SubTo does not publish official pricing. (source) | About $5,000 for 90 days; requires a discovery call (source) |
| Software included | The Standard tier reportedly includes a CRM whose vendor is not publicly named. | Not stated |
| Who it serves | beginner — mostly people learning creative finance and subject-to deals, with a share moving into early-operator volume. | early operator — wholesalers building a cold-calling lead engine, often with a first caller or VA. |
SubTo
SubTo is Pace Morby's paid creative-finance community, focused on subject-to deals. It is the largest documented paid community in the operator tier of this research. SubTo does not publish its prices, so every figure here comes from third-party review sites, and those sites disagree: Real Estate Bees lists four tiers from $9,800 to $18,800, while Ark7 reports a $7,800 to $19,000 range. Ark7 also reports more than 10,000 members, more than 20 live Zoom sessions a week, a private Facebook group and a Discord. Ark7 says the Standard tier bundles AstroFlipping access, VA support, a transaction coordinator and a CRM whose vendor is not publicly named. Subject-to deals also carry structural legal scrutiny, so anyone evaluating the program should read its terms closely.
TTP (Talk To People)
TTP, short for Talk To People, is Brent Daniels' cold-calling coaching program, connected to the Wholesaling Inc brand he co-hosts. Ark7 reports the program at about $5,000 for 90 days and says enrollment requires a discovery call, so there is no public checkout price. Ark7 also describes student feedback as mixed. The program's premise matches Daniels' own story: on Wholesaling Inc episode 245 he said he made more than $3 million from cold calling, a self-reported figure. Wholesaling Inc's episodes on live cold calls and student call reviews show the method in practice. The audience is early operators who want to generate their own seller leads by phone.
Whether you go with SubTo or TTP (Talk To People), the program teaches the strategy. Running it as a business is what decides whether the strategy keeps paying: every lead in one pipeline, follow-up that never slips, and a weekly meeting that looks at real numbers. REI Boss is an operating system built for exactly that stage.
REI Boss describes itself as the first agentic operating system for real estate investors: operations, KPIs, acquisitions, dispositions, pipelines, scripts, Momentum Meetings, Rocks and projects, with an AI Chief of Staff. Learn more at reiboss.io.